Breakfast At Tiffanys First Scene Analysis Essay Example

Breakfast At Tiffanys First Scene Analysis Essay The extract I have chosen to analyze is a 3-minute opening sequence from the film Breakfast at Tiffany’s. I will be looking at how cinematography and mise-en-scene are used in the scene and how audience meaning is created. Breakfast at Tiffany’s is a 1961 film directed by Blake Edwards, starring British actress and fashion icon Audrey Hepburn playing the lead role as Holly Golightly. The film was adapted from a book written by Truman Capote in 1958, and then made into a film in 1961, grossing $14,000,000 worldwide. Holly Golightly is the neighbor to the struggling writer Paul Varjak who is intrigued by her beauty and quirkiness. Holly is a young independent woman who strives to be a high climbing socialite with a perchance for high-fashion and wild parties.Soon Paul discovers the vulnerability Holly has at heart. The scene begins with an establishing shot which is a shot that is a convention in movie openings; this shot allows us to see the time and the setting of the film: early morning New York City, Manhattan.Whilst the yellow taxi is driving down the street it gives the viewer a chance to see the surroundings in the frame, such as the buildings, which would make the audience realize it is in New York suggesting there is a great meaning as to why the film takes place here, Tiffany’s store is situated in New York. . As the taxi carries on moving a tracking shot is used to follow the taxi to where it stops which helps keep the current subject in the frame. A woman emerges out of the taxi and stands still on a spot this giving the audience a chance to analyze her attire; in terms of mise-en-scene the character/subject’s costume appears to look elegant as it is a long black dress. In colour psychology this colour gives protection from external emotional stress, and creates a bar rier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurit We will write a custom essay sample on Breakfast At Tiffanys First Scene Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Breakfast At Tiffanys First Scene Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Breakfast At Tiffanys First Scene Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Brand Name - Definition, Examples, and Discussion

Brand Name s, and Discussion A brand name is a  name (usually a proper noun) applied by a manufacturer or organization to a particular product or service. Brand names are usually capitalized. In recent years bicapitalized names (such as eBay and iPod) have become popular.   A brand name may be used and protected as a trademark. In writing, however, its not  usually necessary to identify trademarks with the letters  TM. Examples and Observations Jacuzzi is a commercial brand, hot tub is the generic term; i.e., all Jacuzzis are hot tubs, but not all hot tubs are Jacuzzis.(Jim Parsons as Sheldon Cooper in The Toast Derivation. The Big Bang Theory, 2011)Computer users searching online for information say they are Googling. Commercials running in states like Michigan and Ohio suggest that shoppers go Krogering. But what will investors make of a campaign that proposes they start Vanguarding?The campaign, scheduled to begin this week, turns the Vanguard brand name into a verb, the better to help potential customers remember the company’s mutual funds and other investment products.(Stuart Elliott, The Verb Treatment for an Investment House. The New York Times, March 14, 2010) Key Attributes of a Brand Name According to Kapferer (2000, p. 112), the brands name is often revealing of the brands intentions. It is a powerful source of identity and helps to project the intended image of the product against the competition and in the process of positioning a brand in the minds of the target audience (Ries and Trout 1980). In overcrowded markets with narrower segments, brand names play a crucial role. Susannah Hart (1998, p. 34) of Interbrand suggests that the key attributes of a brand name are: A name itself need not necessarily convey objectives or associations. Freestanding names like Shell, Kodak and Sony dont actually suggest any attribute or benefit, whereas associative names like Pampers, Visa and Comfort do.(Micael Dahlà ©n, Fredrik Lange, and Terry Smith, Marketing Communications: A Brand Narrative Approach. Wiley, 2010)allows brands to become part of everyday life by enabling consumers to specify, reject or recommend brands;can communicate overtly (e.g., Rentokil) or subconsciously; andcan become a valuable asset as it functions as a legal device. Background of Brand Naming Brand naming has existed for centuries. Italians made watermarks on paper in the twelve-hundreds, During the industrial revolution, companies sought to inspire consumer confidence with names borrowed from their owners’ families: Singer sewing machines, Fuller brushes, Hoover vacuumsall names that are still in use. Before the First World War, there was a wave of abstract names ending in o (like Brillo and Brasso), followed, in the nineteen-twenties, by one of ex names: Pyrex, Cutex, Windex. But, according to Eric Yorkston, a marketing professor at Texas Christian University, modern brand namingwith its sophisticated focus groups and its linguistic and psychological analysisbegan in the years after the Second World War, when the explosion of similar products from competing companies made imaginative naming an increasing necessity.(John Colapinto, Famous Names. The New Yorker, October 3, 2011) Brand Names and Logos Australia is to become the world’s first country to ban logos and branding on cigarette packets, in a move tobacco companies say will increase the black market trade. . . .Plain packaging, which will be introduced from July 1st, 2012, will mean cigarette packets will all be the same color and carry large, graphic health warnings. The brand name will appear in a small font. The font style and size and the position of the brand will be uniform.​(Padraig Collins, Australia Will Be First Country to Ban Logos on Cigarette Packets. The Irish Times, March 24, 2010) Brand Names and Language Differences The impact of language differences must be understood if a brand name is to be successfully transferred since key elements of the marketing communication mix used to sell products, like brand names or advertising campaigns, are language based. . . . [W]e propose that when entering the Chinese market, three decision rules should be followed in order to successfully transfer a brand name to China: First, the brand name should accurately reflect the unique selling proposition or the basis of sustainable competitive advantage of the product/brand. Second, a successfully transferred brand name has a symbolic as well as a literal meaning: one that induces positive associations between the transferred brand and the preferred cultural practices or personal goals. Third, a successfully transferred brand name should be memorable; it should enter the evoked set with top of the mind recall.(Julie Mo, Jason McNicol, and Lance Eliot Brouthers, What Is in a Name? Transferring Brands to China. Marke ting in the 21st Century: New World Marketing, Vol. One, ed. by T. J. Wilkinson and A.R. Thomas. Greenwood, 2007) Also Known As: trade name

Paying for my ignorance the most bitter way Essay

Paying for my ignorance the most bitter way - Essay Example I have attached the edited work and titled it ‘PLANNING FOR THE ESSAY’ actually the text in red are new ideas I have added. I have also prepared an outline that indicates what you wrote about in each numbered paragraph in the plan. Finally, I have presented the final essay. Please let me have an immediate feedback if it fits your expectation so that if it does, I can upload the final work. I am due to travel very soon. Thank you. Strategic planning outline INTRODUCTION This part of the essay gives a general background to how the summit of the essay started or developed. It includes setting, time and introduction of main character. In this essay, the setting was my secondary school, the time was during the examination period and the chief priest and I were the major characters introduced at the introduction stage. I correlation is built at the introduction stage to allow a for a very good affiliation with the main body. i. Background and Setting I shall use this section t o introduce the theme of the essay, which is my ignorance in believing a chief priest rather than lessons learnt in school. I shall talk introduce the major setting where I faced my crisis BODY This part of the essay unfolds the main events that happened in the essay. In this case, the essay is a flashback narration of a piece of information I received from a chief priest and how I trusted the information much that I neglected what I heard in school for all the number of years I had received formal education. I fantasy point is introduced to tell of a very enjoying trip I was expecting. There however was a crisis when the trip did not come off because I felt sick – with the sickness being the direct result of the belief I had in the story I was told by the chief priest. I have divided the body of the essay into three sub-sections as detailed below ii. The misconception and ignorance I shall present what the misconception and ignorance I believed in was, where I heard it, when I heard it, from whom I heard it and how I took it. iii. A expectant fantasy I shall talk about a fantasy point I was expecting in my life. This fantasy point is important for the essay because it highlights the crisis I faced out of my ignorance. iv. Crisis point – results of my ignorance I shall talk about the crisis that marred the fantasy but the main focus here is to explain the result of my ignorance, which was of course a negative result. CONCLUSION The conclusion seeks to summarize the essay and tell the result of the ignorance I had in my case. There were lessons I learnt and all these have been factored in the conclusion. The lessons make the essay worth narrating to someone. v. Outcome of the crisis I shall explain how the crisis affected my fantasy. Whether I could still have the fantasy or not. vi. Lessons learnt from the crisis This will be the concluding part of the essay, talking about the lessons I learnt at the end of the day Planning the Essay i. Formal ed ucation is supposed to widen our knowledge about issues of life but even at the secondary school level, I did not wholly believe everything that I learnt in school. With all the years of education I had had and with age, I still did not believe what my formal education told taught me about malaria. It was in 2001. I was a high school student in senior secondary three in Nigeria by then and I just clocked eighteen years in February that year yet, I held on to beliefs in stories a popular chief priest had told me rather than what my teachers had taught me all this while. I remained daft over numerous television programs on malaria prevention and control. Even what I learnt in the class about mosquitoes never changed my mind. For this reason, I never thought of

Persuation paper Research Example | Topics and Well Written Essays - 2000 words

Persuation - Research Paper Example This further increased to 17.4% by 2005 to 2008. Even, the current year statistics reveal that 1 out of 6 children aged between 2 years to 19 years are obese in the US (American Heart Association, Inc, â€Å"Statistical Fact Sheet 2012 Update†). Owing to the rising issue of obesity, especially amid children, certain health problems such as diabetes, asthma, and cholesterol among others are also increasing (National Institute for Healthcare Management Foundation, â€Å"Reducing Health Disparities among Children: Strategies and Programs for Health Plans†). Obesity can be defined as the health problem in which a person tends to have a greater Body Mass Index (BMI) in comparison to the normal BMI calculated at a particular age and height. Generally, the obesity conditions are mostly observed in American, European and Eastern Mediterranean region. From the socio-economic perspective, it can be stated that proper care for health can assist people to reduce the risk of obesity by a certain extent (Kuipers, â€Å"Focusing on Obesity through a Health Equity Lens†). However, in most instances it has been argued that whether childhood obesity can be avoided completely. Thesis Statement The primary objective of this discussion is to argue on the problem of childhood obesity as a rising health issue in the present global economic situation. The discussion further goes on arguing on the issue that whether childhood obesity can be avoided and thus be determined as avoidable. Discussion Arguments in Favor The rising issue of childhood obesity has certainly made the healthcare institutions worldwide to consider the problem with greater significance owing to the fact that the children facing such healthcare issues in their childhood can further cause various other diseases imposing serious threat to the overall social health. Generally, it has been observed that a majority of children are affected with obesity in comparison to the adults mostly because of th eir ill-habit of consuming fast food. For instance, the children get easily influenced by the fast food advertisements aired in the television which lures them to develop such food habits. It has also been observed that most of the children consume maximum fast food when they are busy in playing video games or watching television (National Institute for Healthcare Management Foundation, â€Å"Reducing Health Disparities among Children: Strategies and Programs for Health Plans†). With reference to the above mentioned circumstances, healthcare units and professionals have been taking possible measures to overcome childhood obesity. According to World Health Organization and other healthcare professionals, childhood obesity can be avoided by the community. In order to avoid childhood obesity, children should take proper care for their health by developing healthy food habit and also by getting involved in certain physical activities such as sports and exercises. Moreover, health care institutions also intend to support families of a new born baby by facilitating with proper information related to the daily plan of feeding and caring procedures (National Institute for Healthcare Management Foundation, â€Å"Reducing Health Disparities among Children: Strategies and Programs for Health Plans†). Education can also serve as an effective way in avoiding the

Global Human Resource Management in the Aviation Industry Research Paper

Global Human Resource Management in the Aviation Industry - Research Paper Example Airline leaders and managers must align their management practices especially HRM with the rapidly changing business environment. With most accidents in the aviation industry occurring due to human error, special training programs that reduce human error and increase the effectiveness of employees in the industry such as flight crew attendants, aviation engineers and pilots. HRM should focus on crew management programs that improve operational performance, situational awareness and decision-making. HRM policies are necessary in designing training programs to enhance the performance and efficiency of employees in the aviation sector. Most airliners operate in a global environment across different continents. In this regard, managers must adopt global human resource practices in line with the cultures and practices in the respective countries of operations. This research examines the HRM strategies and practices in the aviation industry. It examines the efficient HRM practices necessary to operate in the highly competitive and globalized aviation industry. It investigates the training design programs necessary t o avert human errors and improve efficiency among employees in the aviation industry. HRM deals with the management of people within the workplace and creating a favorable employer-employee relationship. Particularly, HRM is concerned with improving the performance of the employees in order to achieve organizational objectives. HRM is also important in improving the satisfaction of both the employees and the clients. HRM is very important in the success of any business such as the aviation industry. In the aviation industry, HRM improves customer satisfaction and minimizes the risk of human errors that could be fatal and cause accidents. Durai (2010) elaborates that HRM is wide and contains many factions such as job design and description, employee selection and training. Other divisions of HRM include project appraisal and reward systems. HRM has a

Presented With The Complaints Of Depression Psychology Essay

Presented With The Complaints Of Depression Psychology Essay The purpose of this case study is to describe the case of a patient known as Ellen Farber. Ms. Farber, an insurance company executive, arrived at a psychiatric emergency room at a university hospital with numerous complaints in regard to her overall well-being. It is apparent that Ms. Farber has been affected by her symptoms to a large degree. This case study will discuss the complaints provided by Ms. Farber and will provide a detailed discussion of how her symptoms fit the criteria provided in the DSM-IV-TR for several disorders such as Major Depressive Disorder, Single Episode; Eating Disorder Not Otherwise Specified; and Impulse-Control Disorder Not Otherwise Specified. This paper will also discuss differential diagnoses as well as co-occurring disorders that may be present. The final portion of this paper will discuss a possible treatment plan as well as an indication of the patients prognosis based on known information about her diagnosis. Ellen Farber is a 35 year old woman who presented with complaints of depression, the thought of driving her car off of a cliff, and numerous other symptoms. Upon closer evaluation of Ms. Farbers symptoms it appears that she is suffering from a Major Depressive Episode. The symptoms that she has exhibited that allow for this conclusion are a lack of energy for the past six months; a lack of pleasure for the past six months; increasingly persistent depressed mood for the past six months; oversleeping in amounts of 15-20 hours per day; overeating to the extent that she has gained 20 pounds over the past few months; and thoughts of suicide with a specific plan (Barlow Durand, 2012, p. 206). According to the Diagnostic and Statistical Manual of Mental Disorders (4th ed., text rev.; DSM-IV-TR; American Psychiatric Association, 2000), the presence of a single manic depressive episode in the absence of another disorder, such as schizophrenia, indicates that Ms. Farber can be diagnosed with Major Depressive Disorder, Single Episode. It is also clear that Ms. Farber has never experienced a prior Major Depressive Episode indicating even further that Major Depressive Disorder, Single Episode is the proper diagnosis for her (DSM-IV-TR, 2000, p. 375). It is essential to point out that Ms. Farber is also a candidate for other diagnoses because she has engaged in binge eating and impulsive spending. Ms. Farber has reported that she has engaged in eating binges since she was an adolescent. During these binges she reports that she eats anything that she can find. Although she has engaged in intermittent binge eating since adolescence she has done so without using compensatory methods to rid her body of the excess calories. According to the DSM-IV-TR (2000), Ms. Farber should be diagnosed with Eating Disorder Not Otherwise Specified (Binge-Eating Disorder) because she does not engage in the compensatory behaviors that are typically characteristic of Bulimia Nervosa (p. 595). Fin ally, Ms. Farber has engaged in shopping sprees that she refers to as buying binges. This excessive and impulsive spending has resulted in a large amount of debt, about $250,000, that has arisen from illegal practices such as unauthorized use of her employers credit cards and over drafting bank accounts to open new accounts, a process she calls check kiting. Since the money was used on impulsive purchases and cannot be accounted for by another disorder, such as substance dependence or a paraphilia, it appears likely that Ms. Farber is also a candidate for a diagnosis of Impulse-Control Disorder Not Otherwise Specified (DSM-IV-TR, 2000, p. 677). According to the DSM-IV-TR (2000), the following diagnoses are relevant for Ellen Farber: Axis I: Major Depressive Disorder, Single Episode Eating Disorder Not Otherwise Specified (Binge-Eating Disorder) Impulse-Control Disorder Not Otherwise Specified Axis II: Borderline Personality Disorder Axis III: Moderately Overweight Axis IV: Unemployed, financial difficulties Axis V: GAF = 35 (current) On Axis II, Ellen received a diagnosis of Borderline Personality Disorder for several reasons. First, she has reported that she has experienced lifelong feelings of emptiness, chronic feelings of loneliness, chronic feelings of sadness, and chronic feelings of isolation. In order to satisfy her feelings of emptiness she has engaged in weekly buying binges which established her current level of debt. Ellen has also engaged in daily episodes of binge eating without compensatory behaviors. She has also experienced chronic uncertainty with whom she wants to be friends and about what she wants to do in life. We also know that she has been in numerous brief and intense relationships with both men and women. In these relationships, Ellen exhibits a quick temper that has frequently led to arguments and physical fights. Based on a comparison of Ellens symptoms and the diagnostic criteria for Borderline Personality Disorder provided in the DSM-IV-TR it is clear that Ellen suffers from Borderli ne Personality Disorder (DSM-IV-TR, 2000, p. 710). Ellen has not presented with any other medical conditions other than the fact that she is moderately overweight. Since this is the only condition of concern it was listed on Axis III. Axis IV includes relevant information about psychosocial and environmental problems that may be affecting Ellen. Since Ellen is unemployed and is experiencing a large amount of debt as a result of her spending binges this information is listed under Axis IV (DSM-IV-TR, 2000, p. 33). On Axis V I have included a GAF score of 35. After evaluating the information provided in the DSM-IV-TR it seemed apparent that Ellen fell within the 40-31 range on the GAF scale. She fell into this range as a result of her suicidal thoughts with a specific plan and because she is currently unemployed but unable to work as a result of her depression. Within the scale it appeared that Ellens level of functioning was not severe enough to receive a GAF score of 31 but her func tioning was not well enough to receive a GAF score of 40. Based on this scale, it seems that Ellen fits in the middle of the 40-31 scale so I assigned a GAF score of 35 (DSM-IV-TR, 2000, p. 34). According to the DSM-IV-TR (2000), there are several common differential diagnoses present for Major Depressive Disorder, Single Episode. These disorders include Bipolar I Disorder; Bipolar II Disorder; Mood Disorder Due To a General Medical Condition; Substance-Induced Mood Disorder; Dysthymic Disorder; and Schizoaffective Disorder (DSM-IV-TR, 2000, p. 373). In the process of diagnosing Ellen, I made a differential diagnosis between Dysthymic Disorder and Major Depressive Disorder, Single Episode. The primary way that this differential diagnosis was made was comparing the length of time that Ellen reported experiencing her symptoms and comparing them to the length provided in the DSM-IV-TR. For Dysthymic Disorder, a period of at least two years must be met for depressed mood (Barlow Durand, 2012, p. 209). Symptoms for Major Depressive Disorder, Single Episode are only required to be present for a period longer than two weeks (Barlow Durand, 2012, p. 206). From the information that is known about Ellen, it only appears that Ellens symptoms have differed from her normal level of functioning for six months. Since Ellen did not meet the minimum two year requirement for depressed mood it seemed apparent that her symptoms only met the criteria for Major Depressive Disorder, Single Episode. Eating Disorder Not Otherwise Specified also presented with a differential diagnosis, Bulimia Nervosa. This was easily distinguished because Ellen did not engage in compensatory behaviors in order to control her caloric intake, and a diagnosis of Bulimia Nervosa requires that a person engage in inappropriate compensatory methods to prevent weight gain (DSM-IV-TR, 2000, p. 589). It is not uncommon for other mental disorders to co-occur with Major Depressive Disorder, Single Episode. These common mental disorders include Substance-Related Disorders, Panic Disorder, Obsessive-Compulsive Disorder, Anorexia Nervosa, Bulimia Nervosa, and Borderline Personality Disorder. Axis II presents the personality disorders that Ellen has presented with and Borderline Personality Disorder is listed. Ellen has presented with chronic feelings of loneliness, emptiness, sadness, and isolation. She has also experienced chronic uncertainty about what she wants to do in life and with whom she wants to be friends. She has engaged in numerous intense relationships with both men and women that have often resulted in arguments and physical fights as a result of Ellens quick temper. In order to cope with her chronic symptoms she has engaged in weekly buying binges and daily episodes of binge-eating. Based on this information, as stated previously, Ellen meets the criteria for Borderline Personality Disorder (DSM-IV-TR, 2000, p. 710). There are no conditions listed in the DSM-IV-TR that co-occur with Eating Disorder Not Otherwise Specified (Binge-Eating Disorder) or Impulse-Control Disorder Not Otherwise Specified. The treatment of Ms. Farber is complicated by her thought of driving her car off a cliff. This indicates that she possesses suicidal desire, capability, and intent. As a result, she should be asked to agree to, or sign, a no-suicide contract. This contract is essentially a promise that she will not attempt suicide without contacting the mental health professional overseeing her case first. If she declines to agree to the terms, or if there is doubt about her sincerity, hospitalization may be required (Barlow Durand, 2012, p. 251). Considering that Ms. Farber has presented with several co-occurring conditions, treatment for her Major Depressive Disorder would be most effective if she undergoes combined treatment. The first aspect of her treatment should be a medication based treatment, particularly treatment with a selective-serotonin reuptake inhibitor (SSRI). This medication functions by blocking the presynaptic reuptake of serotonin causing a temporary increase in the levels of se rotonin at the receptor site. All antidepressant therapies provide some form of benefit to about fifty percent of the patients who receive them (Barlow Durand, 2012, p. 236). In combination with the prescription for SSRIs, I would also recommend cognitive-behavioral therapy. A cognitive-behavioral approach, such as Lynn Rehms self-control therapy, could assist Ellen in gaining control over her moods and daily activities while incorporating cognitive therapy to assist her in identifying and correcting errors of thought, shifting her thought pattern from a depressive thinking pattern to a more realistic thinking pattern (Barlow Durand, 2012, p. 240). Ms. Farber should also undergo treatment for her diagnosis of Eating Disorder Not Otherwise Specified (Binge-Eating Disorder). The most appropriate treatment for Ms. Farber would be a technique that involves therapist led treatment. It seems appropriate that she should undergo guided self-help therapy in which she would meet with a ther apist periodically to review a self-help manual. This approach would be the most effective for her because she presented with several diagnoses (Barlow Durand, 2012, p. 375). The prognosis for Ms. Farber appears to be relatively positive in regards to the alleviation of her Major Depressive Episode; however, there are some risks within the first two years following her diagnosis of Major Depressive Disorder, Single Episode that may alter her prognosis level to fair. Approximately 67%, or two-thirds, of patients experiencing a Major Depressive Episode may experience complete remission of their symptoms. One-third, or 33% of individuals suffering from a Major Depressive Episode may only experience partial remission of their symptoms or may not experience any alleviation of their symptoms at all. At least 60% of individuals with Major Depressive Disorder, Single Episode will experience a second episode and 5%-10% will subsequently develop a manic episode, meeting the criteria for Bipolar I Disorder (DSM-IV-TR, 2000, p. 372). In the first year following an episode there is a 20% risk of reoccurrence. In the second year the risk of reoccurrence increases as hi gh as 40% which would qualify Ms. Farber for a diagnosis of Major Depressive Disorder, Recurrent (Barlow Durand, 2012, p. 208). By undergoing combined treatment for her depression her chances for remission may increase slightly over receiving medicinal treatment alone (Barlow Durand, 2012, p. 243). At this point it is impossible to determine the exact course of Ms. Farbers symptoms. At best we can expect a more positive prognosis with treatment than without any treatment at all. Ellen Farber presented with several co-occurring conditions and psychosocial and environmental problems that have potentially affected the onset and severity of her symptoms. The purpose of this paper was to discuss Ms. Farbers symptoms, provide diagnoses based on the DSM-IV-TR, and discuss the appropriate means of treatment for her conditions. Ms. Farber has been affected immensely by her symptoms and requires appropriate treatment immediately in order to prevent her condition from worsening. In the end, her prognosis ranges between fair and relatively positive based on the available knowledge about her diagnosis. It appears that if Ms. Farber receives the appropriate treatment she is at a greater likelihood for remission of her symptoms and continuing treatment may reduce the risk of a reoccurrence of her symptoms. Only time can definitively show how Ms. Farber will be affected by the course of her co-occurring disorders.

Ecosystem Services Essay -- Environmental Science

D1. What are ecosystem goods and services? People have been relying for their daily needs and well-being on nature. The natural ecosystem provides varieties of goods and services to us, for instance, fresh water, fisheries, timber, water purification etc. The benefits that people directly get from the natural systems are called ecosystem services (ES). The natural ecosystem provides both goods and services to us. The ecosystem goods are the things that people produced from soil, water and plants; Crops, Fibre, Timber, Livestock, Tourism, etc. are the example of ecosystem goods. And, at the same time people get a varieties of fundamental and life supporting services such as flood control, clean air and water, pollination of crops and other plants, natural hazard regulation, cultural, spiritual and aesthetic services which are called ES ( Kerr, G., 2010). Classification of ecosystem services The united nation was carried out an extensive study of current condition and trends of ecosystem services with the help of 1,300 experts from around the world and prepared the The Millennium Ecosystem Assessment (MEA) Report in 2005. This report classifies ecosystem services into four types. 1) Supporting services: It is a fundamental unit of ecosystem services which support other ecosystem services. The soil formation, photosynthesis, nutrient cycling and water cycling are the supporting service in ES. 2) Provisioning services: These include the goods or products obtained from ecosystem such as foods (crops, livestock, fisheries, aquaculture, and wild foods), Fibre (timber, cotton, silk, wood fuel, genetic resources, biochemical, natural ... ...then the decision. The decision maker should know the consequences of their decision in ES, for example how timber supply, making dam and extensive land use for agriculture affect in ES. The decision maker action may change the ES, they should consider the trade-offs among many option at decision making time and should chose the policies that help to foster and sustain the ES (Ranganathan, J. et al., 2008). Conclusion The benefits that we get from the nature are ES and it is indispensable for our overall development and prosperity. Works Cited Ranganathan, J. et al. (2008). Ecosystem Services a Guide for Decision Makers. World Resources Institute. Kerr, G. (2010). Ecosystem Services Approach to Inform Environmental Management, Draft. Royal Roads University, Victoria, BC.